The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
MANSON
Agency: DeVito/Verdi / New York
Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
cold, soup, litter, heroin, beds
Agency: TBWA/London / London
Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Shoebox
Agency: Euro RSCG Tatham McConnaughy / Chicago
Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Agency: McCann-Erickson / 28046 Madrid
Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2001 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne, Victoria
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010067A
Award:
2001 Advertising Gold Pencil
Agency:
Colenso BBDO / Ponsonby
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
010062A
Award:
2001 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010057A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA/London / London
Client:
The Big Issue Foundation
Title:
cold, soup, litter, heroin, beds
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010054A
Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A
Award:
2001 Advertising Gold Pencil
Agency:
Euro RSCG Tatham McConnaughy / Chicago
Client:
Physicians for Human Rights
Title:
Shoebox
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010060A
Award:
2001 Advertising Silver Pencil
Agency:
J. Walter Thompson / London
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010068A
Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Madrid
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
10063A
Award:
2001 Advertising Silver Pencil
Agency:
Colle & Mcvoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Pizza Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010058A
Award:
2001 Advertising Silver Pencil
Agency:
McCann-Erickson / 28046 Madrid
Client:
MEDECINS SANS FRONTIERES
Title:
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010055A
Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A
Award:
2001 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010066A
Award:
2001 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Timebank
Title:
Turned Table
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010069A
Award:
2001 Advertising Bronze Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
American Legacy Foundation
Title:
Bodybag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010070A
Award:
2001 Advertising Bronze Pencil
Agency:
The Miller Group Advertising / Santa Monica
Client:
Los Angeles Dance International
Title:
demolition derby
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010059A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Argentina / Cap. Fed.
Client:
Museo de la Ciudad (Museum of the City)
Title:
good air, architecture, nintendo, syphilis
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010056A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
World Climate Conference Den Haag Hotelroom Promotion
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010061A
Award:
2001 Advertising Merit Award
Agency:
DDB / Seattle
Client:
Alliance to Save Energy
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010447A
Award:
2001 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010448A
Award:
2001 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Business Leaders for Sensible Priorities
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010449A
Award:
2001 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
SWR Television Station
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010450A
Award:
2001 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Crimestoppers
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
010443A
Award:
2001 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Williamette Week/BPN
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010422A
Award:
2001 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Alzheimers Association
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010423A
Award:
2001 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Alzheimers Association
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010424A
Award:
2001 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010425A
Award:
2001 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010426A
Award:
2001 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
ACLU
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010427A
Award:
2001 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
ACLU
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010428A
Award:
2001 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Congress of American Indians
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010429A
Award:
2001 Advertising Merit Award
Agency:
FCB / Seattle
Client:
Burke Museum of Natural History & Culture
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010430A
Award:
2001 Advertising Merit Award
Agency:
FCB / Seattle
Client:
Burke Museum of Natural History & Culture
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010431A
Award:
2001 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
St. John Ambulance
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010434A
Award:
2001 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
St. John Ambulance
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010435A
Award:
2001 Advertising Merit Award
Agency:
Pullar Smith / Minneapolis
Client:
New Hope Democrats for Al Gore
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010436A
Award:
2001 Advertising Merit Award
Agency:
Pullar Smith / Minneapolis
Client:
New Hope Democrats for Al Gore
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010437A
Award:
2001 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Smoke Free Singapore
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010438A
Award:
2001 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010439A
Award:
2001 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010440A
Award:
2001 Advertising Merit Award
Agency:
WORK / Richmond
Client:
Richmond Ballet
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010441A
Award:
2001 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010442A
Award:
2001 Advertising Merit Award
Agency:
DM9 DDB / São Paulo
Client:
MASP-São Paulo Art Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010389A
Award:
2001 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010404A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Massachusetts Department of Public Health
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010405A
Award:
2001 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Andrew Nebel/Barnardo's
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010406A
Award:
2001 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Williamette Week/BPN
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010407A
Award:
2001 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010408A
Award:
2001 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Amnistia International
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010409A
Award:
2001 Advertising Merit Award
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Samaritans of Singapore
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010410A
